Creative Journal - Digipak Development

When creating the CD cover we made multiple versions and got feedback on each to see which would best suit our target audience. Overall we made a total of three mock ups and then we created the final. We printed each prototype off to get an idea of if the product looked effective and how we planned for it to be.

Prototype One

The first prototype we created is shown above. This was the basic design, main focuses were getting image positioning and appropriate quotes and fonts to fit the style. The main issues with this prototype is the rotation of the top three images (this need to be upside down in order for the print to work correctly). We also decided that the quotes didn’t work as effectively as we hoped so we addressed this in the second prototype. Another main focus with this prototype was the back of the cover, ensuring that it contained the correct and appropriate information in order for it to give a professional feel. The prototype is missing a spine, which we realised after the creation. The middle we decided to be simplistic, this being because with the three photos we took, there was a lot of graffiti and therefore a lot going on which needed balancing. We used the colour pink to reflect the music video (use of the green screen in the zoom) this way the CD cover was reflective of the music video which carried the main message the artist carries.

Prototype Two

The second prototype we created (shown above) started to come together more, this being because we had the correct positioning of the slides, in the first prototype the slides were not placed correctly. We planned and designed the front slide for this prototype and incorporated the spines throughout, however, upon printing we realised the front slide was not rotated appropriately. We also were not too sure about the quotations and their positing on the CD, alongside the spine being the wrong way round which we later corrected. We also decided that the print was too bare, so we decided to add another image in the middle. The feedback that impacted this decision was that there was too much pink so we took this into consideration for prototype three. We looked into how the spine needs to be so we could incorporate the appropriate information, this being the artist’s name, the album name, serial number and the record label logo.

Prototype Three

Prototype Three was created using the feedback from prototype two, as shown we used more photos to decrease the amount of pink in the product. However, upon personal reflection we decided that two quotes weren’t as effective as we intended.  

Final Product

This view allows you to see the product internally.

This view allows you to see the external element of the product.

The final product allowed us to act upon feedback given by our audience, it meant we could ensure the impact that it has and how eye catching the product actually was. The final product was deemed successful because it has strong continuity between the digipak and the final video. This ensured that people was able to make the connection between the two products and were able to successfully identify which genre the artist belonged to.