We used a range of media technologies. A key one we used was the Sony HD Camera (RCX Model). This was the camera that we used to develop and create our music video. The camera allowed us to take the steady shots that we planned to include in our music video with ease as the camera was able to support us.This meant that our music video fitted more with the codes and conventions of a contemporary R&B music video. The still shots that we gathered from the use of this camera allowed us to effectively get the message across to the audience. It was important that the quality of the shots were high as our aim was to get across a serious message which would be less impactful if the user is focusing on poor shots instead of the product having an escapism impact on the audience. The camera allowed us to achieve this which allowed the video to have a more professional feature to it.
Another piece of media technology that we used was a DSLR Canon Camera. We had the intention to use this media technology to take the photographs for our print artefacts. However, during the photoshoot, the camera died due to a low battery. Since we found ourselves running short for time, we had to improvise. Instead of the DSLR camera, we used an iPhone camera which allowed us to take high quality photos. We underestimated how good the quality was going to be for the photos that were took with the Apple product. We were intending to use the DLSR camera for the photoshoot because it would have ensured that the photos were a high quality which would ensure that the digipak looked proficient. Using a camera meant that we were able to take the equipment to the location we wanted to use as the background for the print artefacts.
If more time was available when making the digipak we would ensure that the DSLR camera would be the one we used to capture images as it would allow the final products to look more professional as the quality would be superior.
YouTube was used to aid us in the research and planning stage of our project. This is due to us looking at existing music videos in order to have in depth research and a better personal understanding. We wanted to know what a successful music video looks like. We chose to analyse Lady Gaga's music video for Bad Romance. We chose this music video because it is a rich text which includes a lot of representation. YouTube is a useful tool to use because a lot of content is available to view for no cost which has allowed us to research into existing products. The benefit of this is that I was able to collect research which improved my understanding of how to make a music video and what content needs to be included, alongside having a greater understanding of the codes & conventions that successful music videos contained.
Once completion of research was achieved and a wide amount of knowledge was established about music videos and their codes and conventions, I presented them onto my online blog. The blog aided me in my organisation of the project and allows a productive place to store all my relevant research, final cut and print artefacts. An advantage to using Blogger to present my process of planning and research is that it is easily accessible. the internet is easily accessible either at home, at college or whilst I use my phone. Therefore, when needed, I was able to access the blog to update the research or to ensure that I was organised.
To create the music video and the magazine advert, we used Adobe Premier and Photoshop. We used Adobe Premier to edit our music video because it meant that we were able to effectively create the music video to the best of our ability. Adobe Premier was easily accessible at the college which meant that we were able to edit in our spare time during the school day. This helped us with our time management. An advantage to using Premier was that it was efficient and it allowed us to make changes to the music video. By being able to make changes after the first cut, this meant that we were able to follow the codes and conventions more. Adobe Photoshop was used because it was effective in aiding us to create the magazine advert. There are a range of effects and tools which meant that we were able to edit the image in order to make it more aesthetically pleasing for the target audience. An example of how we used a tool within Photoshop was to blur the background of the image. From our feedback after the first draft, we found that the image we used previously was not suitable therefore we changed the image and blurred the background. We did this because it meant that the audience was able to read the key information that needed to be included.
Another media technology we used to construct our project was Microsoft Publisher. We used this because Publisher allowed us to create the layout for the digipak easily and efficiently, similarly we used Photoshop in order to edit photos and ensure quality was as high as possible.
We were able to change photographs that we had used after feedback easily which meant that we were able to create digipak quickly. The advantage to using Publisher was that it meant we were able to print prototypes. Printing the prototypes allowed us to understand how the digipak would be folded. It also meant that we were able to see clearly how effective and how suitable the images we used were. This is because we had a physical prototype instead of looking at the format on a screen.
Other media technology we used was
- Emaze. This allowed me to create effective presentations which have been used to present the codes and conventions of magazine adverts as well as our audience feedback.
- Microsoft Excel. We used this because we needed to create a production schedule. Excel allowed us to create a neat table which would ensure we met clear deadlines.
No comments:
Post a Comment