The
codes and conventions of a magazine
advert is demonstrated below.
Code/conventions
|
Reason
|
Artist Name & Album Title
|
This is how the reader will identify the artist. The advert’s purpose
is to promote the artist & album, so there needs to be recognisable features
so the audience knows what they’re looking for and they can identify the
product, it also allows the advert to stick in the audience’s head to achieve
its purpose. It is also important for the advert to contain information to
help the audience purchase the album.
|
Purchase Information
|
Key elements of this is the release date of the album, or if it is
now available it should be stated in order to inform the audience. The
audience should also be informed if the album is only available a physical
copy or is available digitally as well. If this is the case, is the album available
on the artists website or on ITunes. Likewise knowledge on where to purchase
the physical copy will be beneficial.
|
Reviews
|
This is a key component as it gives the audience good faith that the
album is worth their money. The audience hearing from someone who isn’t a
company has a different impact on their likelihood of purchase. The audience
may also look on website to see reviews for the artist and their albums. For
example, if the artist that was being advertised was in the rock genre then
Kerrang! Magazine is the likely place for them to look. It is important that
only good reviews are included within the advert. Star ratings are also
popular.
|
Imagery
|
The imagery that the advert contains will be the difference between
the reader stopping on the advert or carrying on. The imagery should reflect
the artist and their music effectively and should also follow a aesthetically
pleasing design scheme.
|
‘Featuring’
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Artists take advantage of current releases to also advertise their
past releases and will be able to use popular songs off of the current album
to catch the attention of the audience. The impact this has is an identifying
factor which decides whether they purchase the album or not.
|
Online Links
|
Addresses for relevant website should be shown on a magazine to allow
the audience to read more about the artist and the new or past albums. Links
to their social media should also be apparent to engage the audience into the
life of the artist, developing a person connecting with them. It is important
to create synergy between the online advertisements and the physical advertisements.
Using social media and online promotions will allow the artist to target a
younger generation which can be greatly effective.
|
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