Friday, 5 May 2017

Magazine Advert Codes and Conventions


The codes and conventions of  a magazine advert is demonstrated below.



Code/conventions
Reason
Artist Name & Album Title
This is how the reader will identify the artist. The advert’s purpose is to promote the artist & album, so there needs to be recognisable features so the audience knows what they’re looking for and they can identify the product, it also allows the advert to stick in the audience’s head to achieve its purpose. It is also important for the advert to contain information to help the audience purchase the album.
Purchase Information
Key elements of this is the release date of the album, or if it is now available it should be stated in order to inform the audience. The audience should also be informed if the album is only available a physical copy or is available digitally as well. If this is the case, is the album available on the artists website or on ITunes. Likewise knowledge on where to purchase the physical copy will be beneficial.
Reviews
This is a key component as it gives the audience good faith that the album is worth their money. The audience hearing from someone who isn’t a company has a different impact on their likelihood of purchase. The audience may also look on website to see reviews for the artist and their albums. For example, if the artist that was being advertised was in the rock genre then Kerrang! Magazine is the likely place for them to look. It is important that only good reviews are included within the advert. Star ratings are also popular.
Imagery
The imagery that the advert contains will be the difference between the reader stopping on the advert or carrying on. The imagery should reflect the artist and their music effectively and should also follow a aesthetically pleasing design scheme.
‘Featuring’
Artists take advantage of current releases to also advertise their past releases and will be able to use popular songs off of the current album to catch the attention of the audience. The impact this has is an identifying factor which decides whether they purchase the album or not.
Online Links
Addresses for relevant website should be shown on a magazine to allow the audience to read more about the artist and the new or past albums. Links to their social media should also be apparent to engage the audience into the life of the artist, developing a person connecting with them. It is important to create synergy between the online advertisements and the physical advertisements. Using social media and online promotions will allow the artist to target a younger generation which can be greatly effective.

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